Write From a Core Idea, Not a Full Outline
Berger describes how his later book began with a middle-of-the-night insight rather than a full plan. Modern Authors often begin with clarity on the central problem before refining the architecture.
Guest
Jonah Berger
Key Lesson
A book can begin with a core insight, even if the structure isn’t finished.
Key Quote
“The core idea was there… the individual chapters weren’t.”
