We Help Modern Authors
Never Write Alone.
National Book Award Winners & Finalists
Stories of Our Authors
Nicole Bianchi’s bestselling book helped her become the top keynote speaker on bravery
Learn how Bloomberg television anchor Alisa Parenti developed her award-winning novel featuring Ethel Rosenberg
Hear how Nate Androsky’s book has landed his startup 7-figure clients
Morgan Wider Grown business, coaching, podcast & speaking through her book, A Worthy Wardrobe.
How Our Award-Winning Modern Author Accelerator Works
Modern Author Accelerator ™
Our expertise lies in working one-on-one with you to develop, write, and launch a nonfiction book, novel, or memoir. We build a team of positioning coaches, editors, revision experts, and marketing specialists that help turn your insights and stories into a book that produces life-long ROI.
We help our writers design a book that elevates their profile and drives value to their business by helping you set up a system to create book content and activate your audience.
Professor Eric Koester is the only two-time entrepreneurship professor of the year at Georgetown University and was named 2020 National Entrepreneurship Educator of the Year for his innovative approach to authorship and book launches. He designed this experience to give authors a dedicated team of book professionals, and a book development system that has produced 80 national book award winners since 2020.
Here's Your Dedicated Book Team
Working with your Book Positioning Specialist. The #1 mistake we see with authors is trying to write “what’s in your head.” Two keys to positioning your book? 1) Unconventional Insight 2) Emotional Triggers. Exceptional books make people think and feel. This is what makes a book recommendable and makes it possible for you to define and own a category through your book.
Working with your Developmental Editor. Once you understand the architecture of the book, the creation process changes dramatically as a professional team of editors and specialists works with you to create content that fits into the structures of the book. We help you develop a process to capture, organize, structure, and write — a system of writing rituals that last well beyond the book
Working with your Launch Specialist.The biggest risk in a book? Missing the word-of-mouth flywheel. Great books are recommendable but to create the flywheel you’ll need to design a system to get the book into category and topic influencers. Our “audience activation” process leverages a powerful approach to involve fans, friends, and connection in the book development process turning them into work of mouth accelerants.
Working with your Publishing & Tour Team. By the time your book is ready to be published & launched, you’ll want to transition into category capture to turn your book into a machine that expands your voice and reach. This is how you turn your book into the press, speaking tours, TED Talks, workshops, clients, leads, new products or services, and more. We describe this process as “winning opening weekend” which creates massive value.
It begins with an initial call to our team, then an in-depth positioning evaluation and consultation. We are searching for writers with unconventional ideas. We want to create opportunities for those who have different ideas. This does not mean writers who are not accepted do not have promising ideas. They are simply not a fit for our approach to develop a book and launch a tour.
If accepted into the Modern Author Accelerator program, writers work with a Book Positioning Specialist to develop the category and audience, as well as explore unconventional insights, emotional arcs, and overall book structure. These elements direct the book, and so it is critical to develop a healthy foundation to help architect a book capable of supporting a tour.
After the positioning phase, writers work for four months with a Developmental Editor. Many are intimidated by impostor syndrome, or are unsure if they can write enough content. Our process is unique in that we do not write the manuscript for the writer; we build the manuscript with the writer, and then turn that manuscript into a book.
Then we design a book tour launch to help sell hundreds of tickets in key audience regions. Most in the program will be able to launch a presale of their book within seven to eight months, and then launch a book tour six months later.
The experience usually lasts 11-14 months and authors typically debut in the top 1-2% of book sales in the first year.
Historically we have accepted 14% of writers who submitted to our launch program.
We look for writers with unconventional insight. If an idea is not ready initially, we help develop the concept, working with writers to make sure their book, their topic, and their audience are aligned. If we believe we cannot launch a book capable of supporting a tour, we will not accept the writer into the program.
No. That is part of the onboarding process. Writers in the program work with a team of specialists to define the book’s potential, beyond sales, including targeted audience and sharing insights. Positioning Specialists help craft the six elements of the architecture of the manuscript to make the process of creating books fun and efficient. Even if choosing not to proceed with the program, the topic call and positioning discussion will be transformative.
Yes, absolutely. This is our specialty. If you have started a book, whether brainstorming ideas or already have a nearly complete manuscript, we can help. We identify book potential, work with writers to consistently improve their writing, and design a structure for existing and new content. Most “stuck” writers have something decent on the page already, but it takes the right approach to extract, reframe, and build a system of healthy writing and editing practices.
We have experience working with fiction, nonfiction, creative nonfiction, memoir, as well as fiction and poetry collections, among other types of books.
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