Demand Precedes the Book
Simon explains that he talks about ideas for years before writing them. Modern Authors should watch for signal: when an idea consistently sparks curiosity, questions, and engagement, that’s market validation before a manuscript exists.
Guest
Simon Sinek
Key Lesson
An idea becomes a book only after people repeatedly respond to it.
Key Quote
“When people say, ‘That’s interesting…’ then at some point I think, this might be a thing.”
