Alisa Parenti

Award-winning broadcast journalist, Bloomberg host and reporter, and adjunct professor of journalism at Georgetown University, with a master’s degree from Northwestern’s Medill School of Journalism. Deeply experienced in reporting, storytelling, and teaching others how to write clearly under pressure.

This project marked a shift, from daily journalism to long-form historical fiction, examining women’s rights and power through the lens of Ethel Rosenberg’s story, motivated by Parenti’s desire to leave a meaningful intellectual legacy for her daughters.

Modern Author Program

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“What I didn’t expect was the way they would take the content and elevate it, and spread the message to a much wider audience.”

— Alisa Parenti

What Changed?

The book process expanded what Parenti believed was possible. What began as a deeply researched historical novel became a vehicle for broader conversation, reaching audiences beyond her existing journalism platform.

The shift wasn’t just format, it was scope.

Goal

  • Build authority or thought leadership
  • Publish a legacy or mission-driven book

Constraints

  • Limited time / full-time job
  • First-time author
  • Needed structure and accountability

Role

  • Executive / C-suite
  • Consultant / advisor

Watch the Deep Dive