Just Because It’s Unique Doesn’t Mean It’s Valuable
Berger warns against writing something simply because it hasn’t been done. Lack of competition is not proof of demand. Modern Authors validate category appetite before investing years into a manuscript.
Guest
Jonah Berger
Key Lesson
Novelty alone is not a strategy if no one wants what you’re building.
Key Quote
“No one may have written a book about X because no one wants to buy a book about X.”
