Marcelo DeSantis
Marcelo DeSantis is a global technology and business leader with more than 25 years of executive experience across consumer goods, automotive, professional services, and technology consulting. He has served as CIO and Chief Digital Officer for multinational organizations, leading large-scale transformation efforts across the US, Europe, and Asia-Pacific.
Beyond corporate leadership, Marcelo operates as what he describes as an “impact executive,” applying his experience to elevate organizations, entrepreneurs, and next-generation leaders through board service, venture investing, and global nonprofit work, including UNICEF.
His work sits at the intersection of technology, leadership, and human systems.
Modern Author Program
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“Transformation isn’t a destination. It’s a way of behaving, continuously.”
—Marcelo DeSantis
What Changed?
Writing Figure Eight forced Marcelo to slow down and articulate patterns he had lived for decades but never formally named.
Through interviews with more than 20 leaders across business, technology, investment, sports, and extreme environments, a consistent insight emerged: the most effective leaders are not those with the most answers, but those most comfortable admitting what they don’t know.
The book became a way to codify a leadership stance built on:
• Humility under pressure
• Continuous learning
• Collective problem-solving
• Responsibility in the use of technology
This was not about predicting the future.
It was about equipping leaders to navigate uncertainty without false certainty.
→ Read the full case study
https://theascentcoaching.com/
