Sarah Mock
Sarah Mock is an agriculture and food systems researcher, writer, and advisor.
Raised on a family farm in Wyoming, she has worked across the ag ecosystem:
• USDA
• Non-profits
• Silicon Valley
• National media
• Directly with farms
Her work focuses on a hard question:
Can we farm differently — without exploiting farmers, workers, communities, or the environment?
Her book, Farm (and Other F Words), explores exactly that.
Modern Author Program
“ ”
“…that’s what this book is, a community. It’s not a publisher’s story, or mine — it’s ours.”
—Sarah Mock
What Changed?
Sarah had a traditional book deal in 2016.
She wrote the manuscript.
Her publisher read it and asked,
“But why isn’t it The Omnivore’s Dilemma?”
Translation:
Make it something else. Make it safer. Make it familiar.
She walked away.
For a while, she gave up on books entirely.
Then she came back differently.
Instead of chasing approval, she went to her readers.
“I want you to own it. I want this to be your book.”
She launched on Indiegogo.
Raised over $17,000.
Built 380+ backers.
Kept creative control.
Hybrid publishing meant:
• Less money up front
• More ownership long term
• Editorial support without narrative compromise
This wasn’t just a launch.
It was a reclamation.
