Tara Wilson
Tara Wilson is a trusts & estates attorney who turned her expertise into a book that made estate planning approachable, then used that credibility to launch WLF | Trusts & Estates and become a Boston University School of Law lecturer, all in 2020.
Modern Author Program
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“This book was really one way to let them have that conversation… in an easier manner.”
—Tara Wilson
What Changed?
The Transformation Story
Before: Big Law, high-trust expertise, low-scale reach
Tara built real chops inside major firms (Skadden, Howrey, Morgan Lewis). She could help clients, but the work was time-intensive and hard to “spread” through word-of-mouth because estate planning is emotionally loaded and easy to avoid.
2020: The unlock year
• Sept 19, 2020: publishes Trustworthy: Enlightened Estate Planning
• 2020: launches WLF | Trusts & Estates (her own firm)
• 2020: becomes Lecturer at Boston University School of Law (Advanced Estate Planning)
That stack matters. The book didn’t just add authority, it gave her a platform strong enough to support an independent firm and a teaching role.
After: The book became her scaling engine
Estate planning conversations are awkward. Tara’s book made it easier for clients to bring family and friends into the decision, without Tara having to be in the room for every first conversation.
She sees it directly: people buy the book, share it, and then show up already ready to plan. Some even come in saying they bought the book and have already started the process with her.
What the book did (the real outcome)
• Turned a taboo topic into a shareable tool clients could hand to family and friends
• Created trust at scale, without Tara needing a 60-minute intro call each time
• Helped her convert deep expertise into a brand + platform strong enough to launch a firm
• Reinforced credibility that fits naturally with an adjunct/lecturer role
