The Modern Author: Why Debbie Millman Chose To Stop Waiting To Feel Ready

Debbie’s career shows that creative confidence is not a prerequisite for serious work, but a byproduct of sustained action taken in the presence of uncertainty.

Debbie Millman has built a career without waiting to feel ready.

Uncertainty appears throughout her work. Fear never fully disappears. Doubt remains present across projects, roles, and transitions.

But none of it is granted veto power.

She does not pause until clarity arrives. She does not require internal certainty before proceeding. She continues to operate while confidence is incomplete.

This is not a personality trait or an unusual level of bravery. It is an operating rule.

Millman’s career shows that creative confidence is not a prerequisite for serious work, but a byproduct of sustained action taken in the presence of uncertainty.

What looks like courage in retrospect is better understood as persistence without emotional permission.


The myth of courage as the starting point

Many creative careers stall because people misunderstand where confidence comes from.

They assume it must arrive first.

That before you begin, something internal needs to resolve: fear quieted, doubt reduced, conviction secured. Courage, in this framing, is treated as the starting condition.

It’s an attractive story because it turns hesitation into a character issue. If you’re not moving, you must be lacking bravery.

But that story misidentifies the problem.

Most aspiring authors are not unwilling to work. They are unwilling to work without an emotional guarantee that the effort will justify itself. They wait to feel like the kind of person who succeeds at the work before allowing themselves to do it.

They wait for confidence.

And in waiting, they confuse delay with discernment.


Confidence is a result, not a prerequisite

The reality is simpler and less comforting: confidence does not precede action. It follows it.

Confidence is not a trait you acquire in advance. It is evidence accumulated over time. It forms only after you have taken repeated steps that prove you can continue even when outcomes remain unclear.

This inversion is easy to miss because it runs counter to how we like to narrate creative success.

We prefer stories where internal clarity produces external momentum.

In practice, momentum produces clarity.


Debbie Millman’s long arc of persistence

Millman’s career makes this inversion visible.

Across her work—as a designer, interviewer, teacher, and author—fear is present, but it is never granted veto power. Uncertainty appears repeatedly, but it does not determine whether she proceeds.

She does not wait to feel ready.

She continues to operate until readiness becomes unnecessary.

This is not a personality trait or an unusual level of self-belief. It is an operating rule: action continues even when confidence is incomplete.

Her career is not built on eliminating doubt, but on refusing to let doubt dictate behavior.


Repetition as the confidence engine

Millman’s approach treats confidence as a lagging indicator. The signal comes after the behavior, not before it.

Action generates information. Information allows adjustment. Adjustment builds self-trust. What people later call confidence is simply familiarity with the fact that movement is possible even when certainty is absent.

This is why repetition matters more than motivation.

Repeated action produces psychological stability not because it feels good, but because it reduces ambiguity. Each instance of showing up adds data:

  • You can begin without clarity.
  • You can finish without assurance.
  • You can publish without knowing how it will be received.

Over time, the brain updates its beliefs—not through affirmation, but through demonstration.


Why waiting for confidence stalls creative work

Waiting for confidence interrupts this process.

When authors delay action until they feel certain, the work accumulates symbolic weight. The project becomes a referendum on talent. Each attempt carries the pressure of justification.

The fewer times you act, the higher the stakes feel.

This is how hesitation hardens into stagnation.

The problem is not fear itself. The problem is treating fear as a prerequisite filter rather than a background condition.


Choosing persistence over certainty

Millman’s persistence outperforms this loop because it breaks the dependency.

Action no longer waits for emotional permission. Uncertainty is treated as a normal condition of making anything that matters, not a problem to be solved in advance.

This reframes persistence itself.

Persistence is not merely a work ethic. It is an uncertainty-management strategy. It allows you to continue producing without requiring the internal environment to be calm, confident, or resolved.

The goal is not to eliminate fear.

The goal is to build a practice that does not depend on fear’s absence.


What this means for modern authors

For modern authors, the implication is structural.

Confidence should not be used as a gate. It should be treated as a signal that may or may not arrive later. Progress is better measured by continuity than by conviction.

Write before you feel ready.
Publish before you feel certain.
Return tomorrow even if today felt disorganized or incomplete.

Not as motivational slogans, but as a causal sequence.

Millman’s career demonstrates that the real advantage is not bravery, clarity, or self-belief at the outset.

It is the ability to remain in motion while uncertainty persists.

Confidence arrives eventually for those who stay long enough to earn it—but the work cannot wait for its permission.

Listen:

Watch:

https://youtu.be/Ch37ee9FcAI?si=JW1yaGhzdnpcyzrg

About the Author

Eric Koester is an award-winning entrepreneurship professor at Georgetown University, bestselling author, and founder of Manuscripts. He has helped more than 3,000 nonfiction authors turn ideas into books, and books into platforms for speaking, media, and business growth.

About Manuscripts

Manuscripts is a modern publishing partner for nonfiction authors who want their books to drive real-world outcomes. We help founders, executives, coaches, and experts design, write, and launch books that build authority, attract opportunities, and compound into long-term business assets.

Work With Us

If you’re writing a book you want to matter, we’ll help you map the right strategy before you write another word.

 Schedule a Modern Author Strategy Session

https://write.manuscripts.com/maa-web

Read more...

Write Like a Thought Leader: Why No One Cares About Your Success Until You Do This (Russell Brunson’s Lesson)

Most people think audiences care about credentials.

They don’t.

They care about movement.

Russell Brunson understood this early. Long before ClickFunnels was a category, before the massive stages and seven-figure launches, he talked openly about what he was building, what was working, and what wasn’t, while it was still in motion.

That’s the lesson most aspiring thought leaders miss.

People don’t care about your success after it happens.

They care when they can see it unfolding.


The Russell Brunson Pattern: Build in Public, Teach in Public

Russell Brunson doesn’t wait until something is “done” to talk about it.

He:

  • shares frameworks as he’s using them
  • teaches concepts while they’re being tested
  • explains outcomes before they’re polished into case studies

This creates a powerful dynamic:

  • audiences feel early
  • trust builds faster
  • momentum compounds

The key insight isn’t marketing bravado. It’s psychology.

People don’t attach to finished success.

They attach to visible commitment.


The Principle: People Care When You Take Yourself Seriously

Here’s the core thought leadership principle behind this post:

People don’t validate your success. They respond to your conviction.

Russell didn’t wait for the world to crown him credible.

He acted like the work mattered before anyone else did.

That posture, repeated publicly, creates gravity.


Why This Matters for Authors

Most nonfiction authors do the opposite.

They:

  • hide until the book is “good enough”
  • wait for permission to teach
  • assume attention comes after achievement

But attention is built before the book is finished.

Russell’s style proves a counterintuitive truth:

Teaching is how you earn the right to be followed.


The “Conviction-First” Writing Framework

This is how to apply the Russell Brunson lesson directly to your book and content.

1) Lead with belief, not validation

Start chapters and posts by stating what you believe now, not what you’ve proven forever.

Example:

“Most funnels fail because people overbuild before they understand demand.”

That sentence doesn’t require universal proof. It requires ownership.

Why it works:

Belief signals leadership. Hedging signals insecurity.


2) Teach from the middle, not the finish line

Russell teaches while building, not after the case study is complete.

As an author, that means:

  • write from the testing phase
  • share partial results
  • explain what you’re trying and why

This doesn’t weaken authority. It humanizes it.

Why it works:

Readers trust people who are in the arena, not just reporting from it.


3) Show progress, not perfection

You don’t need a massive win to earn attention.

You need:

  • a direction
  • momentum
  • consistency

Russell constantly shows:

  • iterations
  • refinements
  • new versions of old ideas

Why it works:

Progress feels real. Perfection feels distant.


4) Name the pattern you’re discovering

The shift from “story” to “thought leadership” happens here.

After sharing what you’re doing, extract the insight:

  • What’s working?
  • What keeps repeating?
  • What surprised you?

This turns activity into teaching.

Example:

“Every time we simplified the message, conversion improved. Complexity was the enemy.”

Now it’s not just a story. It’s a principle.


5) Invite the reader to act alongside you

Russell’s work often feels collaborative, not declarative.

End sections with:

  • “Try this”
  • “Test this”
  • “Watch what happens when you…”

This frames the reader as a participant, not a spectator.


How This Shows Up in Manuscripts Projects

The authors who gain traction fastest don’t wait to feel “successful.”

They:

  • put "Working Title (Coming 2026" in their LinkedIn bio before they've finished their first draft
  • publish while learning
  • teach before the book is finished
  • share frameworks as living tools

Their books feel alive because they were shaped in public.

This mirrors the Russell Brunson model exactly.


Evidence That This Works

1) Pattern Evidence

Audiences consistently engage more with in-progress insights than polished retrospectives.

2) Social Evidence

Readers frequently say:

“I feel like I’m learning alongside you.”

That’s not accidental. That’s design.

3) Outcome Evidence

Authors who teach early:

  • build audiences faster
  • get better feedback
  • write stronger books because ideas are pressure-tested

Common Mistakes (and Fixes)

Mistake: Waiting to be “successful enough”

Fix: Act like the work matters now

Mistake: Over-explaining credentials

Fix: Demonstrate belief through consistent action

Mistake: Hiding drafts and ideas

Fix: Share thinking before it’s perfect


A Simple Template You Can Copy

Use this when drafting a chapter or post:

  1. Belief: “Here’s what I think is true right now.”
  2. Action: “Here’s what I’m doing to test it.”
  3. Observation: “Here’s what I’m seeing so far.”
  4. Pattern: “Here’s the principle emerging.”
  5. Invitation: “Here’s how you can try this.”

This is conviction made visible.


Quick FAQ

Why don’t people care about my success yet?

Because they can’t see your commitment in motion. Visibility precedes validation.

What did Russell Brunson do differently?

He taught while building, shared frameworks early, and acted like the work mattered before it was widely successful.

Is this the same as “building in public”?

Related, but more intentional. This is teaching in public, not just sharing updates.


The Bottom Line

People don’t rally behind finished success.

They rally behind belief, motion, and leadership.

Russell Brunson didn’t wait to be impressive.

He showed up convinced.

If you want to write like a thought leader, start there.

→ Schedule Your Free Strategy Call


About the Author

Eric Koester is an award-winning entrepreneurship professor at Georgetown University, bestselling author, and founder of Manuscripts, the Modern Author OS used by more than 3,000 authors. His work has helped creators turn ideas into books, books into brands, and brands into scalable businesses.

About Manuscripts

Manuscripts is the leading full-service publishing partner for modern nonfiction authors. We help founders, executives, coaches, and experts turn their books into growth engines, through positioning, coaching, developmental editing, design, AI-enhanced writing tools, and strategic launch systems. Manuscripts authors have sold thousands of books, booked paid speaking gigs, landed media features, and generated millions in business from their IP.

Work With Us

If you’re writing a book you want to matter, let’s map out your Modern Author Plan.

👉 Schedule a Modern Author Strategy Session → https://write.manuscripts.com/maa-web

👉 Explore Manuscripts Publishing Services → https://manuscripts.com/publish-with-us/

👉 See Modern Author Success Stories → https://manuscripts.com/authors/

Modern Author Resources

  • How to Write a Book if You’re Busy
  • Modern Ghostwriting for Nonfiction Authors
  • AI Tools for Authors in 2026
  • How to Build an Audience Before You Write Your Book
  • The Evergreen Launch System for Modern Authors

Powered by Codex: The Modern Author Author Intelligence Tool

Read more...

Depth Over Frequency for Growing Your Brand

If you're interested in growing your brand or amplifying your voice, here's what we found in the research.

Aim for depth over frequency.

For my latest book, I researched over 6,000 individuals named to the Forbes 30 under 30. I wanted to see what stood out about them. It wasn't the schools they attended, the graduate degrees they help, or the companies they worked at. It wasn't even the companies they started.
Over 85% of them had a "Creation Event" -- a substantial, public project that they used to demonstrate their expertise, credibility, curiosity, and competence.

Nearly all of them 'went deep' on something outside of their job or work.

We found 9 creation events among these individuals, including:
  • hosted an event series or conference
  • hosted a podcast
  • created a video series
  • organized a concert or exhibit
  • published original research
  • wrote a book
  If you're looking for a path to elevate your voice or enhance your personal or business brand, focus on depth over frequency. OR, start with depth, and then add frequency based on the depth. Invest in a Creation Event. The best investment is an investment in your own growth. What's the most impactful creation event in your career/life?
Read more...

From a Book to the Stage: Four Strategies Authors Can Leverage to Get Booked for More Speaking Gigs

If you want to get paid to speak, you need social proof. I’ve tested four strategies. 

Why Does Public Speaking Matter (Especially Today)?

We consume a lot of content today.  Some content is for entertainment, but much of what people consume is to help us learn, improve, or grow.   If you want to cut through that noise, you need to capture attention. And one of the best ways to capture attention is to stand in front of an audience and speak directly to them You may have the greatest shot in those few moments to truly stand out. If you're a coach, consultant, business owner, or thought leader, you need attention for more clients, customers, and business opportunities.  Personally, speaking has created some of my warmest relationships and can be quite profitable.  I've spoken in some amazing places -- the White House, UN, Google, Microsoft, GE, baseball stadiums, etc. -- and some funky places like bars, basement offices, and high schools.  Quite a few have been on Zoom too... which can be great too.  At the end of the day, regardless of the venue, it's a business strategy, and I look at it as marketing.  It's led to clients, customers, and more paid speaking. It’s high-value attention.   But it's hard to break into the game... people often ask me about speaker bureaus or consultants.  Frankly, to break in... you'll have to do it yourself (then maybe those can help).  You need a social proof strategy.

It’s Not What You Say, But What the Audience Will Hear

One of the biggest fallacies about public speaking is you just need to have a great speech.  I spoke to one of the individuals responsible for booking talent for TED and TEDx talks, and what he told me surprised me:
“We want ideas that spread, not just inspiring stories.  We’re not in the business of promoting anecdotes.”
You need social proof:
  • Social proof of your idea isn’t just an inspiring anecdote
  • Social proof that your idea can move an audience
  • Social proof that your idea is new and forward-looking
  • And you can be strategic in creating it and leveraging it.
Modern Author Accelerator Program

Social Proof is Not One thing; It’s Multiple Things That Build on One Another

Social proof isn’t a single thing – it’s not your published book, it’s not your TEDx talk, it’s not your article, and it’s not one testimonial.  Social proof is the story you tell (or show) about why an audience would be moved by what you have to say, share, and teach. How you tell (and show) that story is the key to getting you booked for more speaking opportunities.   These four things- usually in combination- prove you're worth booking.

Here are the four strategies I've seen work:

  1. Thought Leadership. This is the most important -- do you have an 'unconventional' insight backed up by evidence (your research, interviews, data)?  Things that demonstrate thought leadership are a book or upcoming book, a research-driven article in a publication like HBR or Forbes, a TEDx talk, or a badass interview (usually on a stage). Without this nailed, it's an uphill battle.
  1. Testimonials and reviews.  This isn't about the 'fame' of the person but the relevancy to the audience. More variety you can customize the better.
  1. Social Media Engagement. Do you think your posts create conversations?  Will your talk spark similar conversations IRL?
  1. Past speaking engagements. I put this last because people overrate a 'speaker reel'... it helps (of course). Yes, it helps, but today having 1-3 with some podcast interviews, YouTube videos, etc., can be more powerful.

Design Your Strategy to Improve Each Dimension of Social Proof.

It’s a journey – not a destination I look at my own growth as a speaker over the past few years and realize some of today’s opportunities wouldn’t have been possible two or three years ago.   Could you design a strategy for your social proof?  Most of today's best thought leader speakers create social proof by being
  • (a) unconventional (but evidence-backed);
  • (b) relevant;
  • (c) engaging; and
  • (d) compelling. 
  Remember... you're not competing with established thought leaders for speaking slots... your goal is to position yourself as the next thought leader. How? One of my favorite ways to strategize on this is to figure out how to be a "poor man's" _____.    Sure, you're not Brene Brown, Simon Sinek, or David Goggins (yet)... but use 1-4 above to help showcase where you could offer something those more prominent names don't.  Consider creating a grid and scoring some of the names you aspire to be like – then score yourself (but be kind).  What are the areas you can improve in… as you get more evidence and proof points, update your score. Review yourself as a speaker on those four dimensions -- and update as you grow. 
Read more...

Why Category-Defining Books Start With a Question (Hint: You Don’t Need to Be an Expert Before You Write a Book)

“Why would anyone listen to me?” “I don’t know enough about the topic.” “Do you think I need to get a Ph.D. first?”
Expertise. It’s a common misconception about writing a great book. So the thinking goes, you become an expert and then just tell people how. But the reality is quite the opposite.   I asked author Dan Pink about the origins of his recent book When: The Scientific Secrets of Perfect Timing, and his answer surprised me. “That book had its genesis in this office. In an attempt to answer how I should approach my work.” A question he wanted to answer for himself. I asked Arianna Huffington why she wrote Thrive: Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder. “I collapsed from exhaustion and burnout in 2007, and started studying the whole phenomenon of burnout, covering a lot of it in the Huffington Post that I was running at the time. And then I started wanting to write about it. So, that's how Thrive came about it. It was really my new passion.” A question she wanted to answer for herself. Even my recent book Super Mentors began with a question: “Why wasn’t I a very effective mentor?” And the resulting work and book taught me something compelling that I shared with others through the book. This a question I wanted to answer for myself. None of us were experts, but we became experts by writing these books. Great books begin with a question.  But how do you find yours? * * * First, some wrong questions often clog the potential book writer’s mind:
  • Is it unique?
  • Will it sell?
  • Can I finish?
Those are different from the kinds of questions to fixate on. Sure, they are concerns, but truthfully they are much less relevant when you have a driving question.

Find Your Driving Question

Great books are based on a type of question I call your driving question  Driving questions are deeply personal, cross-cutting to numerous aspects of your life, and they nag at you often through an emotional thread.   It’s something that bugs you.  
  • Why can’t I . . . 
  • How come I . . . 
  • What’s stopping me from . . .
  • Why don’t we . . .
  • How come they won’t . . .
For Dan Pink, it was when he should be working to maximize his happiness, health, and success. For Arianna, it was how she should take care of herself to maximize her long-term well-being. For me, it was how to make a difference with others when I tried to help.   The way I summarize this is to ask yourself: What annoys you – and no matter what you’ve read, watched, heard, or done just doesn’t seem to fix it for you? That is a driving question.   What’s vital about driving questions is that conventional wisdom – what most people think or believe – is just unsatisfactory to you.   Sure, there may be answers from experts, research, and other places. But it’s unsatisfactory for you. You’re annoyed that you can’t find something that works or is satisfying for you.   Congratulations. You’ve got your driving question.

Is It Worth Finding Answers to Your Driving Question

Finding a question is relatively easy. Finding a driving question is more challenging. But the real trick is deciding something different: Is it worth finding answers to your driving question? Most likely, answers exist to this question. Books have been written. Podcast interviews are out there. Blog posts are plentiful.   Don’t expect to be the only one thinking about your driving question. Driving questions likely drive others too. That’s a good sign people are trying to answer it. But you’re on the right track if you find the answers unsatisfactory, incomplete, or too general. Remember, Dan wasn’t the first person or only person to write about the power of timing, luck, time management, or similar themes. There were dozens and dozens of books on wellness, sleep, purpose, etc., before Arianna wrote her book. And mentorship is one of the most covered subjects on the planet.   But none of them were satisfying, complete, or specific to us. Something was missing.   Remember, driving questions are deeply personal, and that’s part of what makes books special and unique:
  • Dan Pink was a modern, independent worker. As an author, he doesn’t punch a clock. Many books about time management or understanding timing were built when we didn’t control our schedules. He needed a unique and updated view for people like him. 
  • Arianna wasn’t a scientist, but she’d risen to fame and simply couldn’t go off in the wilderness and meditate to find her wellness. She needed to examine it for busy and ambitious professionals who wanted more. 
  • I was exploring modern mentorship in the digital era where the internet had changed access to advice and information. Nothing I’d read offered that modern look. 
But how will you know if it is worth finding answers to your driving question? I suggest you answer two questions:
  1. Is it something I’m willing to spend the next year going deeper into for myself?
  2. Is it something I’m willing to teach to others like me?
If your answer is yes to both questions, then you have checked a very important box in the book process:  This is a driving question worth finding answers to.

Where to Find Help Answering Your Driving Question

This is where many aspiring authors get stuck – answering your driving question isn’t easy or straightforward.   The answers will be nonlinear, more like a treasure hunt than a path.   And this is where the process is critical: You don’t look for an answer. You look for people who can contribute to your answer. This is critical – you should assume there is no answer. Dan Pink shared that he took a yellow notepad and began creating a list of people he wanted to learn from or talk to to answer his question.   Assume every expert will offer you something helpful, but it’ll be unsatisfactory, incomplete, or too general. There is no one magic TED Talk, book, or framework that answers your driving question. But they will have helpful contributions. What is a contribution? According to our good friend Webster (the dictionary), it’s when you give (something) to help achieve or provide something. For an aspiring author, the “something” here differs from what people usually expect from hunting for answers. Hunt for stories. I recently wrote a longer post about the hunt for stories called "Master Story Gathering: Four Steps to Research Story Ideas for Any Nonfiction Book". Especially early in your journey, you’re looking for contributions through the stories of others.  

Share Answers to Your Driving Question

Early in your writing journey, keep your writing short – usually, 50-250 word snippets that summarize the story from a podcast, an experience in your own life, a TED Talk, an interview you did, or just something random you thought of.  These smaller answers – contributions – are what will guide you toward answers that are:
  • More satisfactory
  • More complete
  • More specific
Remember, your book isn’t the only answer out there…  I can't guarantee that reading one book will change your life. But I can guarantee that writing one will. Through that process, you’ll answer your driving question,  and have something to share and teach others who also feel like you. * * * Most of the best books I’ve read didn’t start from a place of expertise; they started from a place of curiosity. Find your driving question and commit to answering it yourself and sharing it with others through a book. So, what’s your driving question?
Eric Koester is the founder Manuscripts, LLC, a b-corporation whose mission is to inspire, teach and support tomorrow’s creators — authors, podcasters, speakers, entrepreneurs, corporate innovators and course builders. Through his work he’s coached nearly 1,000 first-time creators. He is also a Professor of Entrepreneurship & Innovation at Georgetown University and the school’s only two-time entrepreneurship professor of the year, faculty at Growth University, and the executive director of the Intrapreneur Institute, which researches, trains and develops future innovation leaders.
Read more...