Writing a book seems scary. And this fear triggers 4 major mistakes. How to write and launch a book in 2023 (without feeling afraid)?
The 4 most common mistakes:
- Writing alone
- Forcing a structure
- Unique knowledge points
- Focusing on the Big Numbers
1) Writing AloneThe first thing I’ll tell you: Most people think writing a book is an individual endeavor. It’s not. The reality? When you talk to the most successful authors, they all start by talking about other people.
- How they worked with a group.
- How they collaborated
- How they had a ton of help
2) Forcing a Structure.This is a big one for most people. They think they need: • a table of contents • perfect structure • rigid outlines All this stuff, before they ever start. But I would flip that around. Analogy:
“You start this process with a compass, not a map”And when I had the chance to interview Daniel Pink (who also happens to be my neighbor), he shared something interesting: He starts with 2 things: 1. A notepad 2. A list of questions And then he thinks about who he can talk to about those questions. As I said earlier… Books are not to be written alone!
3. Unique Knowledge PointsThis is for my non-fiction writers. I studied 150+ best sellers and found this: Stories account for 80% of their written content. NOT unique knowledge points. So if you want to write an exceptional book: - Identify - Teach - Tell All through storytelling It’s the proven formula for success.
4. Focusing on Big # ’sPeople often worry:
“Is my book going to sell 1,000,000 copies?”And that’s not the best mindset. Here’s why: Books are sold via word of mouth. You want to find your first 200 fans and friends, and have them help spread the word. It happens in phases. And that’s a good thing ( I promise ).